CoinCast — Crypto News Channel Brand Film
A Web3 brand film for CoinCast Media — motion graphics and cinematic storytelling positioning a crypto news platform for blockchain and fintech audiences.
01 — Task
CoinCast Media needed a brand film that would establish credibility in the fast-moving Web3 and crypto media space, differentiating their platform from generic blockchain content and positioning them as a trusted source for DeFi, NFT, and fintech audiences. The video had to work across YouTube, Twitter, and conference presentations simultaneously.
02 — Solution
We developed a visually driven crypto brand film combining kinetic motion graphics, data-driven animations representing on-chain activity, and editorial-style talking head sequences. The Web3 video production used a dark, high-contrast visual language with glitch transitions and tokenomics-inspired data visualisation to speak directly to the platform's crypto-native audience.
03 — Result
The brand film launched on CoinCast's YouTube channel and crypto conference circuit, establishing a consistent visual identity across all platform touchpoints. The video generated a 3× increase in newsletter sign-ups in the week of launch and was featured as a showcase example in two Web3 marketing industry newsletters.
Process
- 01
Brand discovery and visual identity research in the crypto media space
- 02
Scripting and storyboarding focused on the Web3 editorial mission
- 03
Two-day shoot: newsroom studio setup and on-location Warsaw financial district
- 04
Motion graphics: animated blockchain data flows and token price visualisations
- 05
Sound design with a custom electronic score that conveys market energy
Team
- Aleksei V.Director / DOP
- Jonas B.Motion Design & 3D
- Sofia L.Producer
Next project