Lumina Audio — 3D Product Launch

01 — Task

Lumina Audio needed photorealistic product footage for a crowdfunding and pre-order campaign launch, but physical product samples would not be available until three months after the campaign start date. The 3D product animation had to match the final manufacturing specification exactly and perform credibly as hero content across a crowdfunding page, Product Hunt launch, and paid social ads.

02 — Solution

We built a detailed 3D product model directly from engineering CAD files, applied physically-based materials and studio-quality lighting, then rendered a 60-second CGI product animation and a set of photorealistic static renders. The full CGI workflow allowed the client to approve visual details and request minor design modifications during production without any reshooting.

03 — Result

The pre-order campaign exceeded its funding target by 3× using only the 3D animation and renders as visual assets. The CGI product reel was featured organically on Product Hunt and Yanko Design, generating 12,000 pre-orders in the first two weeks without a single photograph of the physical product.