Nexus Tech — Brand Identity

01 — Task

Nexus Technologies required a complete brand identity design that would scale from business cards to exhibition displays and animate fluently in video intros, social ads, and digital platforms. The motion identity system had to perform consistently across six EU markets without per-market localisation.

02 — Solution

We built a modular brand identity anchored by a geometric mark with an adaptive colour system and documented motion principles. Deliverables included static brand assets, animated logo reveals, motion graphics templates for video intros and LinkedIn ads, and a full animated brand guidelines document delivered as After Effects component files.

03 — Result

The motion brand identity launched across six EU markets simultaneously and received a Red Dot Award nomination in 2024. The client's in-house team reported a 60% reduction in design production time during the first year, attributing the efficiency to the structured animated brand guidelines and motion design system.