Warsaw Realty — TVC
A luxury real estate commercial for Warsaw Realty Group — cinematic one-take TV spot produced for TVN and Polsat broadcast in the Polish premium property market.
01 — Task
Warsaw Realty Group needed a luxury property commercial that would position their new residential development as the premium choice in Warsaw's competitive real estate market. The TV commercial had to appeal to high-net-worth buyers and broadcast credibly on national channels TVN and Polsat.
02 — Solution
We designed a single seamless-take concept — one unbroken camera move through a fully staged model apartment revealing lifestyle and architectural detail without narration. This real estate video production demanded precision blocking, a custom lighting rig, and three shoot days to perfect the continuous motion sequence.
03 — Result
The real estate commercial aired on TVN and Polsat, generating a 22% increase in property enquiries during the broadcast quarter. The spot also ran as a YouTube pre-roll, accumulating 85,000 impressions among the Warsaw metropolitan luxury buyer demographic.
Process
- 01
Concept development and client workshops
- 02
Set dressing and prop sourcing
- 03
Technical rehearsals for the continuous shot
- 04
Post: colour science, music licensing, sound mix
- 05
30s + 15s cut-down delivery
Team
- Aleksei V.Director / DOP
- Marta K.Producer
- Tomasz R.Steadicam Operator
Next project